The PMR raw dog food diet…explained

If you’ve never fed raw before, it’s easy to become overwhelmed by all the new terms and acronyms. PMR, BARF, Franken Prey Feeding, Whole Prey Feeding… just what do they all mean?

Put simply, PMR is the acronym for Prey Model Raw. But this term can still mean different things to different people. Here at Hound and Howl, to us, it means removing all the processed foods, grains, and fruits and vegetables from your dog’s diet and providing nutritious meals that are species appropriate and closely replicate what their canine ancestors eat in the wild.

PMR, a raw dog food diet with an ancient history


Our four-legged friends are claimed to be descendants of the gray wolf; a creature believed to have first walked the earth around 120 million years ago.

These first wolves looked remarkably different to what we know today, but evolved over millions of years to the domestic dog’s more recent wolf-like canine ancestors.

In fact, archaeological records indicate evidence that a dog’s remains were first found buried next to a human, more than 14700 years ago. Meaning that dogs have been domesticated and living as our companions for tens of thousands of years.

The point is that the ancient ancestors of our furry companions hunted and ate what they killed. As they still do today. PMR raw dog food diet has very probably been around for longer than our mortal brains can comprehend. The closest human comparison is the paleo diet.

So, just what is the PMR raw dog food diet?

Taking the domestic dog’s ancestral history into account, here at Hound and Howl we supply a raw handmade diet of foods that represent what your dog would hunt and kill in the wild.

The majority of meals are made up of muscle meat from high quality, high welfare raised, farm-assured Manx meat and British poultry. Our raw dog food diets are not cooked, smoked or enhanced in any way.

Coupled with muscle meat is raw meaty bones and offal. There is nothing else in our foods; no grains, no fruits, no veg, just healthy fresh meats and edible bones.

Why is a raw dog food diet good for my dog?

Good question! And, you’ll be pleased to know that the answer is straightforward.

Eating raw is the most natural thing for your dog to do.

In the wild, your canine companion wouldn’t hunt for kibble or canned dog meat. They’d capture and kill their dinner because that’s what they are supposed to do.

The PMR raw dog food diet is the most species-appropriate food that you can feed your dog for the benefit of their health and longevity.

Here are some of the health benefits you can expect to see when you feed your dog on a raw diet.

● Shinier coat and healthier skin
● Higher energy levels
● Improved digestion
● Massive difference in colour, shape, and size of poop!
● Cleaner, whiter teeth
● Reduction in allergy symptoms
● Better weight control

What are the downsides to a PMR raw dog food diet?

Like with any dietary change, there are a few things that you need to be on the lookout for when making the transition to raw.

Firstly, personal hygiene is essential. We can’t stress this enough.

Funnily enough, though, the threat to human health from bacteria in raw meat and bones is far greater than it is for your dog. You just need to be aware of the risks of nasty little bugs such as E. Coli and salmonella, and put appropriate hygiene practices in place, just like you do when you’re preparing your own food.

For your dog, however, the benefits of feeding raw, far outweigh the downsides. Keep an eye on them while their eating and make sure they don’t choke on bones. And, especially during the transition phase, watch out for impacted intestines and for bilious vomiting (this is something we’ll cover in a later post)

To conclude, here at Hound and Howl, we believe that you should know exactly what you’re feeding to your dogs. Although there are many difference of opinion among raw dog food experts, however, you choose to feed your dog raw diet, is entirely down to your individual circumstances. We’re just pleased that you’ve decided to make the switch.

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